On why I barely wear make-up

Chapter n.7 of the book says: “Apply make-up with discretion”

I never thought that to make me look more attractive, pleasing, powerful to others I had to wear make-up, not that I was given classes or instructed, it is what I came down to believing.

What I see in the mirror is different from how people see me, and I am told it’s normal, as normal as hearing one’s voice. The first time I heard myself recorded it was like: wow, they are right, and it was in a feeling-good way. Without knowing, I was projecting a sensual me, and I didn’t know.

Same goes with (not) applying make-up and projecting simply me.

You know that question “what’s the last thing you do before leaving the house”? As per my grand-mother’s suggestion we grew up knowing we had to “brush your hair polish your shoes, because … you never know”. Not that other things were less important, those were staples like wearing our own perfume, always carrying a clean ‘fazzolettino’, a handkerchief in the purse, pockets, schoolbag, jewelry on point and a dab of Kaloderma Gelee on our hands.

There was no mention of make-up, of course we were little, but all I grasped from both my grand-mother and mother was: put the Helena Rubinstein red lipstick on either in the mirror of the elevator or the rear-view mirror of the Fiat 500 (my grand-mother was never interested in learning how to drive, that goes to show the level of royal queen-ness, she couldn’t be bothered with traffic lights and parking, she had other stuff to do, besides, she’d move perfectly and independently with her bicycle) .

Then I grew and moved to a country where I ended up living for 20 years yet still being “so Italian I don’t even know how much”.

It was another continent where women wear full-on make-up at the gym (to be honest, it was already weird enough to go be at the gym, but that’s for another time).

When I started dropping Cecilia off to school, it was another eye opener to a reality I had barely acknowledged. I would be wearing my “work” clothes which, at the time, was either Ralph Lauren or Oscar de la Renta, and no make-up while the moms were full-on stage make-up and velour tracksuits (yes, that was Juicy Couture galore) at 8 am. I still didn't get it as, I am sure, they didn't get why I was all dressed up and no make-up, it was for both sides a nonsense. 

Am I lazy? Maybe. Or maybe it's that in the morning we have different priorities: coffee and news in silence are my sacred moment, can't deal with humanity otherwise. That 1/2 hour could very well be occupied with applying make-up by someone else.  

In my routine I have developed my own version of fast and furious make-up session, as fast as you can say altogether concealermascaralipgloss, boom, boom, boom. Which becomes a bit longer, when I have to do the grown-up gig, that includes smokey eyes, rosey cheeks and sparkly highlighter.  

This is not to demean or ridicule, I am just providing my 2 cents on another of the facets of what makes Italian style that insouciant system of putting things together.

As long as what you wear means quality, simplicity, craftsmanship, thoughtful choice, that’s luxury enough to carry it with confidence, no need for any attempt to looking prettier or more pleasing to the eyes of others.

Some may say I use clothes to that purpose instead of using products to enhance my natural beauty and conceal the bad stuff. Yes, it's a fact: I believe that when you feel comfortable within your own skin, you don't need to obsess with strobing, masking, shading, filling, injecting. Maybe I have grown to develop a certain attitude that portrays my confidence, ease and poise, but that doens't include make-up.

I dress "because you never know" like my grand-mother would say you can meet Prince Charles or in Coco Chanel's words "dress like if you were going to meet your worst enemy".  

'In order to be irreplaceable, one must be different' - Coco Chanel 

Leandra Medine, of The Man Repeller, has her own perspective on why she doesn't wear make-up.  

The French have a ton of literature on lipstick, I utterly agree with these 5 quintessential rules of beauty by Coco Chanel that resist as eternal even after over 130 years of her birth. Lipstick, signature fragrance, aging gracefully,  individuality and love yourself first should be the ONLY five commandments (don't tell the nouns of my elementary school) a woman lives by.

I have briefly discussed it with Maria Chiara, of “La stanza degli armadi” or @clarissavintage in Instagram, with whom we are preparing a relay of posts on how to be Italian + vintage and sustainable living. One day she posted a picture sans maquillage and I caught the occasion of asking her why it is that Italians wear little make-up. And here’s what she says:

“By education, from my mother (NDR, who is French), I have never been obsessed with appearance, I have always accepted myself with my flaws and traits and, besides the creams and beauty products I have been using for 18 years, a rarely ever wear make-up.

This is what I am trying to pass on to my daughter: being before having, love yourself before being loved, taking care of yourself is first for self-respect not for appearing, but more than anything, don’t be afraid to be out of the choir.”

As simple as Maria Chiara puts it I hope that it will inspire hundreds of women and girls not to let anyone put them down for their unique characteristics.

Any thoughts?  

And the Hamptons of Rome is ...

 

Let’s see: Rome is not on the coast, it has its own beach though, Fregene, as remotely close to the Hamptons as Jersey Shores. But just drive a bit north, a bit south and sail a bit west and you ARE where the Hamptons were invented (sometimes I speak “Mean Girls”).

In a radius of 100 Km. you find Capalbio and Orbetello, Porto Ercole and you go south and you find il Parco del Circeo, Sperlonga (way more south), Ventotene, and with Gaeta and Ponza I mean WOW. I actually think that Ponza could really be its Hamptons. And to give you a hint of the splendor of the beaches, the sea, the seafood, thesunsets, they are on the Mediterranean, same as all the places that the Roman Emperors had selected as their summer residence, like the Amalfi Coast, Sicily, the Eolian islands. 

Now let's read  the article on W Magazine where they tell you that the Hamptons of Rome is Puglia and have a thing or two straightened up:

  1. Puglia is a region, not a city or a neigborohood, it's like Lazio, the region where Rome is. Same as Tuscany that is the region where Florence is. So when you are in Florence you don't "also go to Tuscany" because you already are in Tuscany.
  2. Italy is shaped like a boot and Puglia is the “heel” which lands its beaches on the Adriatic sea, not the Med and there’s a sea of difference, pun intended.  
  3. In other words, it’s like saying that the Hamptons of New York is Georgia, that is, nothing to do.
  4. Distance from Rome to Borgo Egnazia is almost another plane ride. 
  5. After some investigation, because I had never heard of that place before, I found out that's the place where Justin Timberlake and Jessica Biel got married. 
  6. NOW you get it. 
  7. Rule n.1 of vacationing in Italy: do like the locals do.

Not saying that whatever they are promoting isn’t gorgeous, spectacular, romantic, chic and all, but it’s like comparing apples to oranges.

On this same wave length:

WHAT TO PACK FOR AN ITALIAN SUMMER

Tank + shorts + flip-flops, fanny pack, visor and gooey white SPF, especially if you wear them ALL together.

one more thing: cappuccino is morning breakfast with croissant, not after lunch or dinner. If you don't believe me, take a peek at the table next to you next time that you have lunch.

More on this on the book: get on the newsletter to stay

Is Made in Italy sustainable?

I know right? If I hear "sustainable" one more time ...

Thing is, labeling has become the new national sport. Are you a millennial or are you not, basicbitches and their freaking avocado toast we can't take it anymore. 

"Sustainable" has been abused to the point that it lost its meaning and it has become a fad. 

Truth is: if we don't go back and resume a sustainable life, there will be no life for the children of our children. Time to take this shit seriously. 

While writing the book, it became evident (duh) that this Italian way of slow living runs at a paste that is a bit contrary to the madness we are used to, where life is a snapchat, comes and goes pouf and you are not even in it, because youa re taken by snapping the picture instead of enjoying the moment. 

#theItalianway as well as the Made in Italy brand has a series of characteristics that when followed and respected make a product the equivalent of a Chianti wine D.O.C.

Because "Made in Italy" should only mean matter-of-factly what it means, but through the years the concept has been stretched.  to the point that sometimes the Country of origin is not the same where the entire process is conducted and terminated. And that's not fair, it's confusing, misleading, inflicts turbulences in the supply chain that feed more the knock-off, fast-fashion industry. Who loses is who plays by the rules.

The Camera Nazionale della Moda Italiana hosted "Crafting the Future of Fashion" ( #SUMMITCNMI2016 ) a summit in which future, sustainability and digital have been discussed. What’s the vision, plan, prospects for the future, for the new generation of designers and the established ones that, by the way, are going strong. Did you know that Pitti and Milan Fashion Week are the strongest man fashion week in the world?

Status, luxury, quality, craftsmanship, durability, heritage, Made in Italy is also fantasy, perception and traceability.

Sustainability finally came into play. Livia Firth of Eco-Age said in an empowering keynote speech: “the quality of its design and the skills of its people […] that uniquely differentiate  Italy the Brand.” Made in Italy has to protect the heritage of its unique design as well as consider protection and respect for the environment and “social justice in the supply chain”.

What’s sustainability?

According to a research conducted on 3000 Millennials and presented at the summit, it’s related to words like recycle, green, durability, innovation, transparency. Sustainable fashion is a system that survives on its own based on two pillars limited environmental impact (carbon footprint) and social responsibility.

What’s Made in Italy if not all that?

We have huge corporations and small to mid-size companies thriving to transmit the crafts from generation to generation with an eye on tradition and the other on innovation, there’s no copying and infringing intellectual property, it's all about creating, experimenting, proposing; operating machineries and techniques are learned with practice and skills mastered by watching the experts. Traceability: we know where materials come from, or it wouldn’t be Made in. And, because it’s made with love, passion, not disposable nor knocked-off clothing, at the end of the chain we choose it because we appreciate its nature, lines, design, details, we take good care of it and certainly give it at least 30 wears.

On second thoughts: Made in Italy has always been sustainable, it is that now we have to introduce the concept and the label because we are living in a fast-fashion induced world in which buying-wearing-tearing-throwing-away is a 3-month cycle.