Francesca Belluomini

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august in 1 minute

IN FASHION TERMS

  • Nathalie Massenet left Net-A-Porter, suddenly and unexpectedly for the most.

Could the merger with Yoox really have been the last drop to fill her bucket? You will thank me and The Business of Fashion for the whole story. 

  • Style.com is GONE. It is now called Vogue Runway as it was incorporated by Venus-fly-trap US Vogue. I am not a reader, fan nor follower of the Wintour-ed brand and I enter the new era with quite a load of scrupulous questions. I will have the answers as early as next week when Fashion month kicks-off in NYC. The moment of truth though will be when the caravan migrates to Milan.

WHAT HAPPENS IN ROME

  • Shut down: everyone is on vacation.

I have worked every August 15 as usual and still, after 19 years, it still bugs me that nobody in the US knows what Ferragosto is and nobody in Italy remembers that.

It is what it is, frustration like confetti.

HURRICANE COUTURE

  • Scorching hot: 1000% humidity with temperatures in the high 90s is no good. Anybody willing to convince me that this heat is sexy, chic, elegant and acceptable?

B R I N G I T O N

  • August 24 is my friend Fernanda's b'day and the anniversary of the most devastating hurricane that recent history remembers in the Southern Riviera.

That doesn’t make Fernanda a natural disaster, but right up that alley, first week back-to-school we went though the first hurricane scare.  We all bought water, supplies, food, wine, champagne (I don’t drink beer) that will last until Thanksgiving when we will end up donating to Miami Rescue Mission. Trying to make us all look good here.

Note: alcoholic beverages will not make it there, as, some of you may already know it, I have been inducted to the “wining mothers” Hall of Fame.

But this is another story.