it is fun, you get style points for any small activity you perform within the site (kinda rewarding).
every day you find new TALENTS, explore new TRENDS, ask questions to EXPERTS, read BLOGS.
the more you read, click, like, follow the more your own unique STYLE gets defined. finally your page becomes “YOU IN A SNAPSHOT”.
come with me: http://www.stylecaster.com/people/26848/francesca-belluomini