Expectation and a state of excitement.
The days a long gone when Pitti was strictly a man show with two yearly appointments January and July then followed by Milan with woman in September and March. Now Pitti Immagine Uomo has a plus one, called Pitti W, a kermesse of man + woman and the dates of the summer edition are anticipated to mid June. If you blame it on the greenhouse effect and the ozone hole and the Italian manufacturers of fabrics and their idiosyncrasy for being late at deliveries, it makes it all a disordered chaos that attracts some 30,000 visitors.
So we know when the games will begin Thursday 19 of June and where, my beloved Florence. Details are to follow.
On a discreet and not so humble note: Florence used to be the capital of Italy at some point and the palazzo, warehouses, parks, gardens, museums that once belonged to the Medici are magnificent and plenty to leave room to imagination and choices. i wouldn’t worry.
Here some examples.
UOMO (chez la Fortezza da Basso) N. 82
Known to a few, Maison Valentino under the auspices of Maria Chiara Chiuri and Pierpaolo Piccioli has chosen Italy and Florence to show man. When and where? To be confirmed.
The coveted show. Menswear guest designer of the season is Maison Carven by Guillaume Henry that however will take place … in a top secret location.
W (chez La Dogana di Via Dalfonda) N.10
We only know that Peter Pilotto is the guest designer at Pitti W and it will have an event whose date is still TBC.
WHAT MAKES IT ALL EVEN MORE FASHION.
Per Sempre Diva, a curated exhibition celebrating 50 years of Marilyn’s departure as the “special girl” that will never leave us at Museo Ferragamo, down under in the basements of the staggering Palazzo Spini Feroni.
We read in Firenze Made in Tuscany on a show called Delphinarium showcasing masterpieces by Delfina Delettrez (in a sort of battle on using her final Fendi name nowadays).
As you are in Florence, just know that Sutor Mantellassi turned 100 years old (if you have never worn, tried or owned one of their shoes it is time!).
INSIDER SCOOPS.
Atelier Mazzanti for locals is THE place to access for any sort of haberdasheries for the rest it is where the uber symbolic camellia by Chanel was born. Well, they have created a retrospective of their 80 years of silent Fashion history making.
You may wonder my invested interest in Pitti Immagine Uomo: my thesis on Fashion Sociology at the Casare Alfieri in Florence was “hosted” by Luigi Settembrini, the then Director of Communication of Pitti Immagine.